Matt Biespiel

Brand storyteller, leader, collaborator, creator, connector.  Inspires iconic strategic thinking leading to irresistible ideas.  Creates environments for innovation.  Turns complex problems into practical solutions. Conductor of people, teams, agencies.  Promotes divergent thinking.

Marketer of the Year at Cannes Lions.

Based in Chicago, Matt has been building brands for three decades on the company, agency and property sides of the business.  His career began at two of the world’s most prestigious agencies: Ogilvy & Mather and Y&R.  For nearly a decade, he was a senior executive at Visa, overseeing one of the most effective campaigns in American marketing history: Visa. It’s everywhere you want to be.   At the turn of the century, he pivoted to US Olympic Committee heading into the 2002 Salt Lake City Olympics.  Matt's worked capped off with designing the best-selling line of merchandise in Olympic history.  Most recently, Matt looked after brand strategy and development for McDonald’s; stewarding the global i’m lovin it campaign across 120 countries.   Matt is  the father of two teenagers, is a decent golfer and a dedicated practitioner of yoga.  He's co-chair of the DuPage Foundation Marketing Committee and teaches 4th grade religious school.

Stuart Sproule

 
Based in New York, Stuart is equal parts business leader and creative thinker. He brings extensive marketing agency leadership experience that spans integrated communications, advertising, digital marketing, and most recently, branding & design.  Agencies have included JWT, TBWA, AKQA, & Landor.  Stuart has successfully led and grown creative and strategic marketing teams partnering with a broad range of preeminent brands (B2B and B2C) in diverse categories experiencing transformational change including financial services, technology, healthcare, QSR, retail, and CPG.  He excels at communicating, leading, forging effective collaborations, innovating, and problem-solving. Stuart has been the senior leader/executive sponsor for big client engagements throughout his career.  Deep relationships have been forged, including Visa, Charles Schwab, Accenture, Humana, Target, and McDonalds.  A former Naval officer who is married to a physician, they have one teenage daughter.  Most days Stuart can be found  fueling his passion for the visual arts.  

Strategic Alliances

Brands

 MB has developed marketing programs with a large number of influential brands. Including the ones below.   I hate when new companies imply that brands that they have worked with in the past, are current clients. I'm showing these brands to give readers an understanding of the breadth of experience.  Period.